Center for Media Justice home of the Media Action Grassroots Network

Communicate Justice 101: The Organizers’ Essential Guide to Strategic Communications

This comprehensive how-to toolkit collects all the skills and wisdom gained over CMJ’s years of conducting communications for grassroots organizing campaigns. Need to challenge racist bias, develop media materials, or run a media campaign from start to finish? Communicate Justice 101 shows you how, with straightforward tips and easy-to-use tools. From assessing your media readiness and learning the principles of effective media campaigns to landscaping and charting your media strategy, conducting effective presswork, and documenting, evaluating, and sharing your communications work, Communicate Justice 101 provides a full course in grassroots strategic communications, including templates to help you create a media plan, write press releases, frame your message, and more.

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