Fair Game: Niche Strategies from the Praxis Project

For strategic communications purposes, there is no such thing as a general audience. Yet, advocates routinely engage in scattershot efforts to “talk” racial justice without identifying specific audiences and their connections to our issues. Here are suggestions for key niche communications that can help us be more strategic in our efforts to build public support from the Praxis Project.

This entry was posted on Tuesday, November 8th, 2011 at 8:33 am and is filed under Messaging, Framing and Strategy, Non-blog Posts, Toolbox. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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