In This Section
- Adrienne Maree: The Luscious Satyagraha
- Aurora Levins Morales
- Can't Stop Won't Stop
- Davey D's Hip Hop Corner
- Digital Smoke Signals
- Edge of Sports
- El Grito
- Free Press
- Imagine 2050
- Institute for Public Accuracy
- Jack and Jill Politics
- Jobs with Justice Blog
- Katrina Information Network
- Media Matters
- Organizing Upgrade
- PR Watch
- PTP Reverb
- The Huffington Post
- WIMN'S Voices
- Wired Latinos
7 Steps to a Powerful Message
It’s commonly thought that if messages explain the problem, audiences—often broad, loosely defined audiences—will care.
Some of the great myths in communications work:
1) More statistics are not more persuasive. Messages using deeply held, shared values resound more with audiences;
2) There is no such thing as a general public, so target and define your audience and media lists accordingly; and
3) Most people know what the problem is. So, elevate your solutions.
The following questions may help you identify core components of your own compelling messages:
- What’s the problem?
- What are the immediate impacts of the problem on your community?
- What are the immediate causes?
- What are the root causes?
- Who is responsible?
- Why does it matter?
- What is the solution?
Part of your role as an organizer is to advance your community’s own powerful solutions.
Editors note: Check out one example of how communities in Alaska are moving a powerful message for community health. And read more guiding questions for framing and messaging here.
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New America Foundation Panel: The Open Internet Goes to Court (featuring National Organizer Steven Renderos as one of the panelists)