Center for Media Justice home of the Media Action Grassroots Network

Shifting Culture, Making Change

Center for Media Justice Executive Director Malkia Cyril recently wrote a piece for Organizing Upgrade on communications strategies for building a national narrative for progressive social change.  Read below for an excerpt.

Shifting Culture, Making Change

by Malkia Cyril

Last week, I had the great fortune of participating in a passionate discussion with a set of brilliant and effective leaders on what some call the “progressive project”, in reference to the long-term goals and strategies of a broadly defined progressive movement. In the brightly lit meeting rooms of the Desmond Tutu Retreat Center in NY, a set of very smart people puzzled over the question many in the progressive movement have been asking for the last fifty years.

What will it take for us to win?

As we talked, a comrade of mine from the League of Young Voters announced that the more than 60 million dollars spent by Republicans on the Scott Walker campaign in Wisconsin resulted in 38% of union households voting for Walker, and therefore against their own self-interests- according to a June 5th article published in the NY Times. The big question on everyone’s mind was why.

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About the Author

Malkia A. Cyril is co-founder and Executive Director of the Center for Media Justice (CMJ). For more than 20 years, Malkia has organized social justice coalitions, resources, and advocacy for media rights, access, and representation across the United States. You can follow Malkia on Twitter @CultureJedi

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