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News Hooks

One good way to make sure your message resonates is by using news hooks to tie in your issue with something people are already familiar with or thinking about. This tool can help you think about the anniversaries, holidays, and other hooks that can help you effectively tell your story.

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Letter to the Editor Worksheet

Planning a letter to the editor but not sure where to start? Here’s a worksheet that will help you develop a high impact letter that frames your focus issue in a meaningful way, in order to forward your or your organization’s goals.

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Worksheet: Branding and Slogans for Organizing Campaigns

Movements can brand campaigns to evoke meaning, call people to action, and show a vision for a new, more just future. Use this tool to develop a branding strategy for your organization to move your goals and mission.

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Sample Media Plan

Use this example to help you develop your communications plan

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Pitching Dos and Don’ts

Scared of talking to reporters? Don’t be! Journalists are workers and regular people like us. But they can be busy, and it’s important to be professional and not waste their time (or yours)!

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Pitch Rap Worksheet

Reporters used to hang out in the neighborhoods to find good stories. These days, reporters rely more and more on the Internet and on what others bring to their attention. Once you’ve developed your frames, messages, and a good story, use this worksheet to prepare to pitch to journalists.

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Measuring Impact: An Organizer’s Toolkit to Evaluate Communications Effectiveness

Use this kit to evaluate the impact of your communications work; improve communications plans; develop winning media strategies; and track gains and change to become powerful media leaders and sources. This toolkit was developed by CMJ in partnership with Charlotte Ryan of the Movement/Media Research and Action Project (MRAP).

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Twitter Basics for Organizers

Did you know that almost half of journalists use Twitter as a source for a story? These days organizers are using Twitter to build relationships, mobilize people around causes and reach out to journalists. If you’re just starting out, take a look at our primer for beginners and get started tweeting.

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Media Strategy Resource Guide for Anti-Occupation Activists

This resource guide is developed in direct response to concerns that Arab, Muslim, and specifically Palestinian leaders have limited access to tools and resources needed to participate effectively in public and media debates on the occupation of Palestine.  While many important Jewish, Christian, and other leaders are working for a peaceful end to the Israeli Read more