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Creating a Press Kit

A press kit is like a gift you give a journalist – be prepared and create your own press kit using the following document as a guideline.

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Effective & Ineffective Letter-to-the-Editor Templates

Staying in communication with reporters about a job well done is just as important as letting them know when their article or story wasn’t thorough. Check out the samples below to learn best and worst practices when writing a letter-to-the-editor.

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Media Planning Worksheet

A worksheet to help you identify communications goals, audience, and a press list, as well as what communications tactics and strategies will best support your campaign.