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The Art and Science of Framing an Issue

This tool from the Movement Advancement Project and GLAAD aims to help organizers and advocates think through strategic frames and messages to win the battle of ideas.

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News Hooks

One good way to make sure your message resonates is by using news hooks to tie in your issue with something people are already familiar with or thinking about. This tool can help you think about the anniversaries, holidays, and other hooks that can help you effectively tell your story.

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Letter to the Editor Worksheet

Planning a letter to the editor but not sure where to start? Here’s a worksheet that will help you develop a high impact letter that frames your focus issue in a meaningful way, in order to forward your or your organization’s goals.

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Worksheet: Branding and Slogans for Organizing Campaigns

Movements can brand campaigns to evoke meaning, call people to action, and show a vision for a new, more just future. Use this tool to develop a branding strategy for your organization to move your goals and mission.

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Sample Media Plan

Use this example to help you develop your communications plan

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Pitching Dos and Don’ts

Scared of talking to reporters? Don’t be! Journalists are workers and regular people like us. But they can be busy, and it’s important to be professional and not waste their time (or yours)!

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Pitch Rap Worksheet

Reporters used to hang out in the neighborhoods to find good stories. These days, reporters rely more and more on the Internet and on what others bring to their attention. Once you’ve developed your frames, messages, and a good story, use this worksheet to prepare to pitch to journalists.

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Spokesperson Tips

Speaking with the media, especially on camera or radio, can be a stressful experience even for the veteran spokesperson. It doesnʼt have to be! These tips are designed to help you prepare, execute, and follow up on an interview with the media and to look and feel your best throughout the process. Remember, you are Read more