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Worksheet: Branding and Slogans for Organizing Campaigns

Movements can brand campaigns to evoke meaning, call people to action, and show a vision for a new, more just future. Use this tool to develop a branding strategy for your organization to move your goals and mission.

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Framing Guiding Questions

Framing tips and considerations for developing effective stories, messaging, and soundbites.

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Measuring Impact: An Organizer’s Toolkit to Evaluate Communications Effectiveness

Use this kit to evaluate the impact of your communications work; improve communications plans; develop winning media strategies; and track gains and change to become powerful media leaders and sources. This toolkit was developed by CMJ in partnership with Charlotte Ryan of the Movement/Media Research and Action Project (MRAP).

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Media Strategy Resource Guide for Anti-Occupation Activists

This resource guide is developed in direct response to concerns that Arab, Muslim, and specifically Palestinian leaders have limited access to tools and resources needed to participate effectively in public and media debates on the occupation of Palestine.  While many important Jewish, Christian, and other leaders are working for a peaceful end to the Israeli Read more

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Tweet if You Feel Me: Influence and Reach on Twitter

One of the first questions that CMJ clients ask is “How do I get more followers on Twitter?” Twitter is a conversation, and measuring how effective Twitter is in achieving your goals should be rooted in its conversational nature. While the number of followers you have is the most obvious measure of your Twitter cred, it doesn’t get into the gritty of two important Twitter metrics: influence and reach.

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Fair Game: Niche Strategies from the Praxis Project

For strategic communications purposes, there is no such thing as a general audience. Yet, advocates routinely engage in scattershot efforts to “talk” racial justice without identifying specific audiences and their connections to our issues. Here are suggestions for key niche communications that can help us be more strategic in our efforts to build public support Read more

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Communicate Justice 101: The Organizers’ Essential Guide to Strategic Communications

This comprehensive how-to toolkit collects all the skills and wisdom gained over CMJ’s years of conducting communications for grassroots organizing campaigns. Need to challenge racist bias, develop media materials, or run a media campaign from start to finish? Communicate Justice 101 shows you how, with straightforward tips and easy-to-use tools. From assessing your media readiness Read more