Tweet if You Feel Me: Influence and Reach on Twitter

One of the first questions that CMJ clients ask is “How do I get more followers on Twitter?” Twitter is a conversation, and measuring how effective Twitter is in achieving your goals should be rooted in its conversational nature. While the number of followers you have is the most obvious measure of your Twitter cred, it doesn’t get into the gritty of two important Twitter metrics: influence and reach.

Fair Game: Niche Strategies from the Praxis Project

For strategic communications purposes, there is no such thing as a general audience. Yet, advocates routinely engage in scattershot efforts to “talk” racial justice without identifying specific audiences and their connections to our issues. Here are suggestions for key niche communications that can help us be more strategic in our efforts to build public support [...]

Communicating for Health Justice: A Communications Strategy Curriculum for Advancing Health Issues

The Praxis Project’s Communicating for Health Justice is designed to help health advocates fight for a more equitable health system. We now know that the healthiest nations have social and political structures with the most equity and access. With tools, methods, and more, Communicating for Health Justice seeks to help health activists reframe the debate.

Communicate Justice 101: The Organizers’ Essential Guide to Strategic Communications

This comprehensive how-to toolkit collects all the skills and wisdom gained over CMJ’s years of conducting communications for grassroots organizing campaigns. Need to challenge racist bias, develop media materials, or run a media campaign from start to finish? Communicate Justice 101 shows you how, with straightforward tips and easy-to-use tools. From assessing your media readiness [...]

Graphic: Media Planning Road Map

Want to learn how to plan your media campaign from beginning to end? Check out this graphic illustration of a media campaign, and then plan your own!

Sample Media Plan

Use this sample media plan to help guide you through creating one for your organization or issue.

Communicate Justice 101

Become the strategic storytellers that movements for justice need! Communicate Justice 101

Storytelling Worksheet

Craft your story by filling out this interactive worksheet!

Framing Guiding Questions

An overview of important questions to consider when establishing the framing and messaging of your issue.


“InSecurity: Race, Surveillance and Privacy in the Digital Age” Sponsored by New America Foundation, the Center for Media justice and the Consumers Union