Measuring Impact: An Organizer’s Toolkit to Evaluate Communications Effectiveness

As your organization begins to take action, it’s always a good time to refine and ensure you are ready to evaluate your communications strategies.

On Message: Using Strategic Communications to Advance Social Change in Black and Latino Communities

In cities and towns across the country, relationships between Blacks and Latinos have been fraught with fear, suspicion, and racism—but also nurtured by camaraderie, shared experiences, and mutual struggles. While the media, talk radio, and political commentators often take the opportunity to highlight and expose the divisions between Blacks and Latinos in the United States, they seldom give ample air time and ink to our mutual interests, projects, and joint efforts. This publication highlights the efforts involving Black- and Latino-serving nonprofit organizations that utilize strategic communications in their work, outlining common challenges and showcasing promising practices.

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