resource

Lifeline Toolkit 2016

This toolkit is designed for community-based organizations that work directly with low-income families. These organizations are in the best position to collect stories from impacted communities because those relationships already exist. The stories collected through this process will be used to support efforts to modernize the Lifeline program. This toolkit was created by The Utility Read more

resource

Police Body Worn Cameras: A Policy Scorecard

The Center for Media Justice and others worked with the Leadership Conference and Upturn to produce this great report on Police Body Worn Cameras.  This scorecard evaluates the body-worn camera policies currently in place at more than two dozen police departments across the country. The goal is to highlight promising approaches that some departments are taking, Read more

resource

Social Justice Phrase Guide

Advancement Project partners with The Opportunity Agenda to launch ‘Social Justice Phrase Guide’.

resource

Echoing Justice: Communications Strategies for Community Organizing in the 21st Century

In a media environment dominated by stereotypes and special interests, network driven communications strategies powered by grassroots organizing are more vital than ever. Use the share button to join the conversation on narrative strategy, infrastructure and resources to win the framing contests of the 21st century. Resources for Echoing Justice were provided by the Surdna Foundation, the Read more

resource

Values Vocabulary

These are buzz words that, according to focus group studies, most resonate with audiences in the United States. Using these words will help bolster the effectiveness of your message.

resource

News Hooks

One good way to make sure your message resonates is by using news hooks to tie in your issue with something people are already familiar with or thinking about. This tool can help you think about the anniversaries, holidays, and other hooks that can help you effectively tell your story.

resource

Storytelling Worksheet

What’s your story? And how can you tell it in a meaningful way? This worksheet will help you build your baseline message.

resource

Letter to the Editor Worksheet

Planning a letter to the editor but not sure where to start? Here’s a worksheet that will help you develop a high impact letter that frames your focus issue in a meaningful way, in order to forward your or your organization’s goals.