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News Hooks

One good way to make sure your message resonates is by using news hooks to tie in your issue with something people are already familiar with or thinking about. This tool can help you think about the anniversaries, holidays, and other hooks that can help you effectively tell your story.

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Storytelling Worksheet

What’s your story? And how can you tell it in a meaningful way? This worksheet will help you build your baseline message.

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Letter to the Editor Worksheet

Planning a letter to the editor but not sure where to start? Here’s a worksheet that will help you develop a high impact letter that frames your focus issue in a meaningful way, in order to forward your or your organization’s goals.

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Worksheet: Branding and Slogans for Organizing Campaigns

Movements can brand campaigns to evoke meaning, call people to action, and show a vision for a new, more just future. Use this tool to develop a branding strategy for your organization to move your goals and mission.

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Sample Media Plan

Use this example to help you develop your communications plan

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Pitching Dos and Don’ts

Scared of talking to reporters? Don’t be! Journalists are workers and regular people like us. But they can be busy, and it’s important to be professional and not waste their time (or yours)!

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Pitch Rap Worksheet

Reporters used to hang out in the neighborhoods to find good stories. These days, reporters rely more and more on the Internet and on what others bring to their attention. Once you’ve developed your frames, messages, and a good story, use this worksheet to prepare to pitch to journalists.

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Campaign Materials: Media Action Grassroots Network Fan

Anatomy of a media justice campaign. This action plan was developed by the Media Action Grassroots Network (MAG-Net) as part of an on-going campaign for Universal Broadband in communities of color.

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Reframing Power: An Evaluation of the Youth Media Council’s First Three Years

Reframing Power takes a look at the media and social conditions that led to the formation of the Youth Media Council (now the Center for Media Justice), and the strategies YMC tested in creating an innovative model for strategic communications and media organizing with youth and communities of color.