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Spokesperson Tips

Speaking with the media, especially on camera or radio, can be a stressful experience even for the veteran spokesperson. It doesnʼt have to be! These tips are designed to help you prepare, execute, and follow up on an interview with the media and to look and feel your best throughout the process. Remember, you are Read more

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Press Release Template

Something big just happened and you need to pull together a professional looking press release in the next 15 minutes? Don’t panic! Use this template as a road map to creating your release.

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Framing Guiding Questions

Framing tips and considerations for developing effective stories, messaging, and soundbites.

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Speaking for Ourselves: A Youth Assessment of Local News Coverage

Conducted by Bay Area high school students, this 2002 report examines coverage of youth on the local Fox affiliate, KTVU Channel 2. This report by CMJ (then the Youth Media Council) presents findings from a three-month study of trends in news coverage, and recommends steps journalists can take to improve reporting on youth and youth Read more

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Displacing the Dream: A Report on Bay Area Newspaper Coverage of Development and Gentrification

As of 2006, Oakland and San Francisco had each lost 20 to 25 percent of their African-American populations. Displacing the Dream exposes the failure of Bay Area newspapers to adequately cover the crisis of gentrification and displacement facing the Bay Area today. What did newspaper coverage of housing and development include? Whose voices were heard Read more

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Proceedings of the 2009 Midwest Rural Assembly

In August 2009, a group of 170 people gathered in Sioux Falls, South Dakota, to launch the Midwest Rural Assembly—a network of community leaders, organizations, and policymakers dedicated to creating a stronger rural America. They discussed the issues that mattered most to them, assessed policy opportunities and challenges, and committed to action.

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Measuring Impact: An Organizer’s Toolkit to Evaluate Communications Effectiveness

Use this kit to evaluate the impact of your communications work; improve communications plans; develop winning media strategies; and track gains and change to become powerful media leaders and sources. This toolkit was developed by CMJ in partnership with Charlotte Ryan of the Movement/Media Research and Action Project (MRAP).