Toolbox

Messaging, Framing, and Strategy

This research, along with worksheets and other curriculum, will help you develop the frames, messages, and other strategies you need to win on wedge issues and change public debate.

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Media Planning & Presswork

Ready to move the message? Get tips, worksheets, and handouts to help you set communications goals, identify target audiences, prepare spokespeople, and plan effective press events.

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Media Activist Tools

We’ve got resources to help you fight media bias and organize your community for democratic media rules that support social justice and human rights.

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Organizing & Movement Building

The best media campaigns start with great organizing campaigns. Get the tools and research you need to define your issues, broaden the base, develop winning campaigns, and build effective alliances.

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Media How-Tos

CMJ’s media how-tos give you the basics on crafting and executing an effective media strategy. The following categories cover the basics of what you need to use media effectively to advance your issue. Each section also features downloadable samples and templates to help you with your own campaigns.

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