Media Planning and Presswork

Displaying 1 to 20 of 21 items.

• Measuring Impact: An Organizer’s Toolkit to Evaluate Communications Effectiveness
  Whatever justice issue you are involved with, use this kit to evaluate the impact of your communications work; improve communications plans; develop winning media strategies; and track gains and change to become powerful media leaders and sources. This toolkit was developed by CMJ in partnership with Charlotte Ryan of the Movement/Media Research and Action Project (MRAP) as part of the Communities Creating Healthy Environments (CCHE) initiative.
• Save Public Housing Press Kit
  
• Letter to the Editor Worksheet
  
• Letter to the Editor Tips
  
• Sample Letter to the Editor
  
• Effective & Ineffective Letter-to-the-Editor Templates
  
• Creating a Press Kit
  
• Talking to Reporters: How to Be A Great Spokesperson
  
• Interview Do's and Don'ts
  
• Sample Press Release
  
• Sample Pitch Rap
  
• Press Release Template
  
• Pitch Rap Worksheet
  
• Pitching Dos and Don'ts
  
• News Hooks
  
• Sample Media Plan
  Use this example to help you develop your communications plan.
• "Out of the Margins," Extra, May 2009
  Executive Director Malkia Cyril and Communications Strategist Karlos Gauna Schmieder on the connections between media policy and social justice movements, in Extra, the magazine of Fairness and Accuracy in Reporting.
• Displacing the Dream: A Report on Bay Area Newspaper Coverage of Development and Gentrification
  As of 2006, Oakland and San Francisco had each lost 20 to 25 percent of their African-American populations. Displacing the Dream exposes the failure of Bay Area newspapers to adequately cover the crisis of gentrification and displacement facing the Bay Area today. What did newspaper coverage of housing and development include? Whose voices were heard and whose got left out? What does it all mean? Get your questions answered.
• Sources to Watch: Media Justice
  A source list for journalists of advocates, organizers, and community leaders working on issues of media ownership, concentration, access, and content.
• Sources to Watch: Housing and Displacement
  A source list for journalists of community leaders and organizers working on issues of affordable housing, community development, and gentrification.