Messaging, Framing and Strategy

Displaying 1 to 12 of 12 items.

• Consejos Para Una Entrevista
  Hablar con los medios, especialmente en cámara o radio, puede ser una experiencia estresante incluso para el portavoz veterano. ¡No tiene que ser así! Esta recopilación de consejos de los expertos está diseñado para ayudarle a prepararse para ejecutar y dar seguimiento a una entrevista con los medios de comunicación, y para verse y sentirse lo mejor posible durante todo el proceso. ¡Recuerde, usted es el experto!
• Spokesperson Tips
  Speaking with the media, especially on camera or radio, can be a stressful experience even for the veteran spokesperson. It doesnʼt have to be! These tips are designed to help you prepare, execute, and follow up on an interview with the media and to look and feel your best throughout the process. Remember, you are the expert!
• On Message: Using Strategic Communications to Advance Social Change in Black and Latino Communities
  In cities and towns across the country, relationships between Blacks and Latinos have been fraught with fear, suspicion, and racism—but also nurtured by camaraderie, shared experiences, and mutual struggles. While the media, talk radio, and political commentators often take the opportunity to highlight and expose the divisions between Blacks and Latinos in the United States, they seldom give ample airtime and ink to the mutual interests, projects, and joint efforts led by Blacks and Latinos to improve the quality of life for their children, families, and communities. This publication aims to highlight examples of efforts involving Black- and Latino-serving nonprofit organizations that utilize strategic communications to enhance their advocacy work and improve opportunities in communities of color. Features promising practices from organizations nationwide, including the Center for Media Justice.
• Storytelling Worksheet
  
• Values Vocabulary
  
• Sample Frames and Messages
  
• Framing Guiding Questions
  
• Elements of a Successful Message
  
• Communicate Justice 101: The Organizers’ Essential Guide to Strategic Communications
  This comprehensive how-to toolkit collects all the skills and wisdom gained over CMJ’s years of conducting communications for grassroots organizing campaigns. Need to challenge racist bias, develop media materials, or run a media campaign from start to finish? Communicate Justice 101 shows you how, with straightforward tips and easy-to-use tools. From assessing your media readiness and learning the principles of effective media campaigns to landscaping and charting your media strategy, conducting effective presswork, and documenting, evaluating, and sharing your communications work, Communicate Justice 101 provides a full course in grassroots strategic communications, including templates to help you create a media plan, write press releases, frame your message, and more.
• Communicating for Health Justice: A Communications Strategy Curriculum for Advancing Health Issues
  The Praxis Project’s Communicating for Health Justice is designed to help health advocates fight for a more equitable health system. We now know that the healthiest nations have social and political structures with the most equity and access. With tools, methods, and more, Communicating for Health Justice seeks to help health activists reframe the debate.
• "Young People and Decent Wages," in the Winning Wages Media Kit, SPIN Project 2004
  An article on best communications practices for youth organizers conducting campaigns for a living wage.
• "Reclaming Meaning, Echoing Justice," a response to the 2004 presidential elections
  Progressive communications leaders at the Center for Media Justice illustrate the role of strategic communications in defining our future: "The capacity of key sectors of the progressive movement to successfully package a national and international agenda in shared values that resonate with the masses of people will be at the heart of whether and how justice survives the brutality of this administration.... Our task is to use the technology of media, the resonance of shared values, and the power of metaphor to impeach injustice and reclaim our world."