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Social Media Gets Serious in Japan Disaster Response

When the earthquake struck Japan on March 11, former Bellevue KBCS program director Robert Jefferson was on his way home to Kamakura-shi, Kanagawa, from his job as an anchor at Japan’s public broadcasting station NHK in Tokyo. After a frightening journey home, he did what many thousands of others in Japan did to reassure their terrified loved ones: he got on Facebook.

I made it home…
by Robert Jefferson on Friday, March 11, 2011 at 1:09am

Hi family and friends. I made it home from Tokyo to Kamakura safe and sound. Power’s out, so I’m using candles, which I have lots of and the batteries on my wireless computers ’til they peter out. Since I’m a prepper I’ve got food and water to last quite a few days. … This is the biggest quake to hit Japan in 300 years, so reports Al Jazeera. Thanks you all for your concerns and prayers. The next few days are going to be tough for our brothers and sisters in northeastern Japan. Let’s keep them in mind.

Much love to you all, Robert

Jefferson says Facebook has been invaluable during this crisis.

“Facebook has completely changed the way in which I communicate with friends and family in the States and around the world. It’s like having one big digital conference call that allows any of my friends to join in. Facebook allows me to keep in touch anytime, day or night, with my nieces, cousins, sisters, brother and mother. We also use Skype very often for the visual reassurance that all is well with each other.”

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