Center for Media Justice home of the Media Action Grassroots Network

Fair Game: Niche Strategies from the Praxis Project

For strategic communications purposes, there is no such thing as a general audience. Yet, advocates routinely engage in scattershot efforts to “talk” racial justice without identifying specific audiences and their connections to our issues. Here are suggestions for key niche communications that can help us be more strategic in our efforts to build public support from the Praxis Project.

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